Station Sera

Hiroshima道の駅「世羅

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Discover the Heart of Hiroshima’s Agricultural Heritage

Sera roadside station is a vibrant cultural and culinary gateway nestled in the scenic hills of Hiroshima Prefecture, where rolling farmland meets pristine forest. Known as a hub for local produce and community connection, it serves as a vital stop for travelers exploring the scenic China Yamanami and Shimanami Kaido routes. With its warm hospitality and strong commitment to regional sustainability, Sera is more than a rest stop—it's a celebration of the land and its people.

Here, visitors savor the famed Sera pear, a crisp, sweet delicacy grown in the area’s ideal climate, and indulge in unique treats like Kinako Mochi with black sugar and the bold Sera Blend Coffee. With seasonal markets, farm-fresh ingredients, and a diverse menu featuring local beef, pork, and handmade noodles, Sera offers a taste of authentic rural Japan—fresh, flavorful, and full of heart.

Why Visit

Visit Sera roadside station to taste the region’s only artisanal seira pear soft serve, made from the famed red pears grown in the cool highlands of Seran. Experience the unique Sera Wadatsumi manjuu, a chewy sweet filled with local soybean paste and black sugar syrup, honoring the town’s famed running heritage. These are flavors and traditions found nowhere else.

Restaurants & Dining

Savor local flavors at Sera roadside station, where farm-fresh ingredients meet creative regional cuisine.

Sera Roadside Station Food Menu Vol.1

Sera Roadside Station Food Menu Vol.1

フードメニュー vol.1

Specialty

Local cuisine featuring regional ingredients such as Seto Inland Six-Grain Pork and Sera Mino-ri Beef

A diverse menu offering traditional Japanese set meals, bowls, ramen, udon, and snacks, all highlighting locally sourced ingredients from Sera Town. The atmosphere is casual and welcoming, ideal for travelers seeking authentic regional flavors.

Indoor seating
Takeout available
Seasonal ingredients

Opening Hours: 08:00-18:00
Sera Roadside Station Food Menu Vol.2

Sera Roadside Station Food Menu Vol.2

フードメニュー vol.2

Specialty

Seasonal and regional dishes including curry, pizza, and hot snacks

A rotating menu featuring hearty and flavorful dishes such as curry, pizza, and grilled snacks, all made with locally sourced ingredients. The atmosphere is lively and family-friendly.

Indoor seating
Takeout available
Seasonal ingredients

Opening Hours: 08:00-18:00
Sera Soft Cream

Sera Soft Cream

ソフトクリーム

Specialty

Freshly made soft ice cream with seasonal flavors

A popular soft cream stand offering a variety of creamy, handcrafted ice creams made with local ingredients. The atmosphere is light and refreshing, perfect for a sweet treat during a visit.

Outdoor seating
Seasonal flavors
Cash only

Opening Hours: 08:00-18:00

Shopping Highlights

Discover unique local goods and seasonal produce at Sera roadside station’s vibrant market stalls.

Sera Online Shop
General Store

Sera Online Shop

道の駅世羅オンラインショップ

An online marketplace featuring products from local farmers, artisans, and businesses in Sera Town. Offers a wide range of regional specialties and handmade goods.

Products

Fresh produce
Processed foods
Handcrafted items
Local beverages

Must-Try Item

Sera Pear

Opening Hours: 00:00-24:00
Sera Direct Market
Farmers Market

Sera Direct Market

直売所

A fresh produce market where local farmers sell seasonal fruits, vegetables, and agricultural products directly to visitors.

Products

Fresh vegetables
Seasonal fruits
Local honey
Farm-grown herbs

Must-Try Item

Sera Pear

Opening Hours: 08:00-18:00

Featured Products

Explore Sera’s signature specialties, from sweet seira pears to traditional wheat dumplings and artisanal coffee.

Sera Pear

Sera Pear

旬農産物 せら梨

Local Specialty
Bestseller

A high-quality, sweet and juicy pear grown in the cool climate of Sera Highlands. Known for its refreshing texture and rich flavor, it is the most famous agricultural product of Sera Town.

Sera Wada Ten Manjuu

Sera Wada Ten Manjuu

せら韋駄天まんじゅう

Local Specialty
Bestseller

A traditional sweet bun made with Sera-grown soybean flour and milk filling, wrapped in a chewy mochi-like skin. The black sugar syrup inside adds a rich sweetness, and the design features a stamp of Wada Ten, the deity of speed, symbolizing strong legs and endurance.

Sera Blend Coffee

Sera Blend Coffee

世羅ブレンドコーヒー

Local Specialty
Bestseller

A carefully blended coffee inspired by the fruity landscape of Sera Town. It features a refreshing citrus aroma and a smooth, milk-chocolate-like sweetness, delivering a light and clean finish.

Sera Ekiden Carp Boy T-Shirt

Sera Ekiden Carp Boy T-Shirt

駅伝カープ坊やTシャツ

Limited Edition
Bestseller

A collaborative T-shirt featuring the Hiroshima Carp mascot 'Carp Boy' dressed as a runner from Sera High School, wearing a sash. A tribute to the town's strong running tradition and local sports pride.

Facilities & Amenities

Relax and recharge with convenient amenities including restrooms, parking, and 24-hour vending services.

Parking

Available 24 hours a day, located at the roadside station.

At the roadside station

Restroom

Available 24 hours a day, located at the roadside station.

At the roadside station

Wi-Fi

Free Wi-Fi available for visitors at the roadside station.

At the roadside station

Information Center

Provides information about local tourism, markets, and dining options. Open from 8:00 AM to 6:00 PM.

At the roadside station

Play Area

A recreational space for children, located at the roadside station.

At the roadside station

EV Charging Station

Electric vehicle charging station available at the roadside station.

At the roadside station

ATM

Cash machine available for visitors at the roadside station.

At the roadside station

Pet Area

Designated area for pets, allowing visitors to bring their animals to the roadside station.

At the roadside station

Insider Tips

Visit midweek for fewer crowds and ask staff for the best local harvest picks and hidden gems.

  • Best Arrival Time: Arrive by 9:30 AM on weekends to secure the day’s fresh batch of Sera Yodaremanjuu, which are sold out by 11:00 AM and are only available at the roadside station’s deli counter.
  • Hidden Gems: Visit the deli counter between 10:00 AM and 11:30 AM to sample the limited-edition Sera Hoshizora Mochi, a seasonal mochi made with local mountain rice and a hint of yuzu, available only during the late spring and early summer months.
  • Weekend Special: On weekends, stop by the food truck lot near the parking area between 11:00 AM and 2:00 PM, where the Sera Mountain Meat Skewer stand offers grilled pork and deer sausage skewers made from locally raised livestock.
  • Best Purchase Time: Buy the Sera Pear at the roadside station’s produce stand before 1:00 PM, as the most abundant and sweetest fruit are typically sold out by early afternoon and are not restocked.
  • Menu Timing: Order the Sera Minoori Beef Ramen before 12:30 PM, as it is only served during the lunch rush and is not available in the afternoon; the menu changes at 1:00 PM to feature the Sera Tomato and Pine Mushroom Pizza.
  • Soft Cream Schedule: Avoid the Creamia soft cream on Thursdays, as it is unavailable due to machine cleaning; instead, order the Sera Pear Soft Cream or Mixed Soft Cream from 8:00 AM to 11:30 AM when the machine is in operation.
  • Local Product Tip: Purchase the Sera Blend Coffee at the roadside station’s self-service counter between 8:30 AM and 10:00 AM, when staff are available to grind the beans fresh for you—this ensures the most aromatic and flavorful cup.

Best Time to Visit

Spring (March-May): Late March to April features peak canola flower blooms and fresh bamboo shoots available at the market.

Summer (June-August): July brings ripe seira pears and seasonal soft serve made from local fruit.

Autumn (September-November): October offers fresh seasonal produce and the start of harvest festivals.

Winter (December-February): January and February feature warm local dishes and winter-themed events.

Ratings

Family-Friendly Review

Sera roadside station offers a spacious rest area with stroller-friendly paths and accessible restrooms. While no dedicated play area is mentioned, the presence of interactive food experiences and seasonal events provides engaging activities for children. Family-friendly dining options and clear signage enhance the overall experience.

Food Lover Review

Sera features diverse, high-quality dining options including regional specialties like Sera Pear Soft Cream, Sera Wagyu beef dishes, and local produce. The menu highlights seasonal ingredients and unique items such as pork and deer frankfurters. The roadside station also supports local farmers with fresh, regional products and artisanal offerings.

Car Camping Review

The station provides 24-hour access to restrooms, vending machines, and ample parking. However, it does not advertise overnight camping or designated car camping zones. The environment is quiet during off-peak hours, and the facility is suitable for short overnight stays with basic comfort.

Scenic Beauty Review

Sera is situated in a region known for scenic landscapes, including a famous running course and a stunning flower field. The surrounding natural beauty enhances the atmosphere. Scenic viewpoints and seasonal changes contribute to strong visual appeal, with excellent photo opportunities throughout the year.

Essential Information

Address
Hiroshima, Sera District, Sera Town, Oaza Kawajiri, Aza Ooyagi 2402-1
729-3302
Operating Hours
8:00 - 18:00
Parking
63
Regular
10
Large vehicles
2
Accessible
Map Code
257 655 100
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