Station Mihara Shinmei no Sato

Discover the Heart of Shikoku’s Rural Heritage

Mihara Shinmei no Sato is a vibrant roadside station nestled in the serene landscape of Mihara City, nestled between rolling hills and the sparkling waters of the Seto Inland Sea. More than a mere rest stop, it serves as a cultural and culinary gateway, connecting travelers with the region’s rich agricultural traditions and local craftsmanship.

Visitors are welcomed by a thoughtfully curated marketplace showcasing fresh, locally grown produce, artisanal foods, and handcrafted goods. The station is also a launchpad for outdoor adventure, with easy access to the scenic Miyama Park hiking trail, offering panoramic views of the sea and cityscape. Whether sampling seasonal specialties, exploring community-led initiatives, or enjoying a quiet moment with nature, Mihara Shinmei no Sato offers an authentic experience of rural Japan at its finest.

Mihara Shinmei no Sato stands out as the only roadside station in the region offering direct access to the scenic trails of Miya Mountain Park, where visitors can enjoy panoramic views of the Seto Inland Sea’s scattered islands and the bustling streets of Mihara City from elevated walking paths. Beyond its vantage point, the station is home to the area’s only on-site artisanal milk ice cream, crafted daily from fresh Jersey cow milk sourced from local farms. This unique treat, paired with seasonal fruits grown in the surrounding hills, creates a culinary experience you won’t find anywhere else.

• Best Arrival Time: Arrive by 9:30 AM on weekends to secure fresh-baked milk bread from the on-site bakery, which sells out by 11:00 AM
• Hidden Gems: Visit the deli counter between 10:00 AM and 11:30 AM to find limited-edition seasonal pickled vegetables made from locally grown produce
• Weekend Special: On Saturdays and Sundays, check the event space near the entrance between 1:00 PM and 3:00 PM for pop-up vendors selling handmade crafts and regional snacks
• Best Photo Spot: Walk the short trail from the roadside station to the Miyama Park lookout by 4:00 PM on weekdays to capture panoramic views of the Seto Inland Sea and the Mihara city skyline
• Local Product Tip: Purchase the "Mihara Green Onion Tofu" at the direct sales counter before 2:00 PM, as it is only available during the summer months and often sells out by mid-afternoon
• Parking Strategy: Use the east-side parking lot when visiting on weekends, as it provides easier access to the bakery and the event space, while the west-side lot is often full by noon
• Food Truck Alert: Visit the roadside station’s west plaza on the first Sunday of each month between 11:00 AM and 2:00 PM to enjoy regional food trucks featuring Mihara-style grilled fish and rice bowls

Spring (March–May): Late March to April features peak canola flower viewing and harvesting at the roadside station.

Summer (June–August): Fresh mountain vegetables and seasonal fruits are available at the market.

Autumn (September–November): Harvest season brings local rice, sweet potatoes, and autumn produce.

Winter (December–February): Quiet months with limited seasonal offerings; ideal for peaceful visits.