Discover the Heart of Gunma’s Rural Charm
Laran Fujioka, a vibrant roadside station in the heart of Gunma Prefecture, blends natural beauty with local culture. Nestled near the scenic Kōshū Mountains and surrounded by lush farmland, it serves as a welcoming hub for travelers seeking authentic experiences. From seasonal festivals and vibrant flower displays to farm-fresh cuisine and hands-on workshops, this dynamic destination offers something for every visitor.
Why Visit
Visit Laran Fujioka roadside station for its vibrant autumn festival, seasonal illuminations, and a gateway to local treasures. Discover Fujigawa’s famed wisteria culture, enjoy fresh regional specialties, and explore nearby natural wonders like the scenic Sanmei Lake and bamboo-lined Chikinuma Pond.
Restaurants & Dining
Savor local flavors at Laran Fujioka's diverse dining spots, where fresh, regional ingredients meet creative culinary artistry.
Fujinomori Restaurant
ふじの森レストラン
Specialty
Local cuisine with a focus on seasonal ingredients from Gunma Prefecture
A cozy restaurant offering traditional Gunma dishes with a modern twist, emphasizing fresh, locally sourced ingredients. The atmosphere is warm and inviting, perfect for a relaxing meal.
Green Garden Café
グリーンガーデンカフェ
Specialty
Healthy and organic light meals with a focus on local produce
A serene café offering fresh, healthy meals and beverages made with organic ingredients from nearby farms. The space features a garden view and a peaceful ambiance.
Melon Garden Food Stall
メロンガーデンフードスタンド
Specialty
Fresh fruit and quick snacks
A vibrant food stall offering fresh fruits, snacks, and light bites. Ideal for a quick refreshment while exploring the station.
Shopping Highlights
Discover unique local crafts and seasonal goods at Laran Fujioka’s vibrant market stalls and specialty shops.
Gunma Agricultural Market
群馬農産物市場
A marketplace showcasing fresh produce, vegetables, and seasonal fruits from local farms in Gunma Prefecture.
Products
Must-Try Item
Fresh Watermelon
Fujinomori Craft Shop
ふじの森クラフトショップ
A specialty store offering handmade crafts, local art, and traditional souvenirs from Gunma.
Products
Must-Try Item
Handcrafted Wooden Spoon
Fujinomori Bakery
ふじの森ベーカリー
A cozy bakery specializing in fresh bread, pastries, and traditional Japanese sweets made with local ingredients.
Products
Must-Try Item
Matcha Croissant
Gunma Dairy & Meat Shop
群馬乳製品・肉販売所
A shop offering premium local meat and dairy products, including fresh beef and milk from Gunma farms.
Products
Must-Try Item
Gunma Beef Steak
Gunma Souvenir & Gift Shop
群馬お土産・ギフトショップ
A gift shop selling a variety of souvenirs, local snacks, and traditional items from Gunma Prefecture.
Products
Must-Try Item
Fujinomori Cherry Blossom Sake
Gunma Alcohol & Wine Shop
群馬アルコール・ワイン販売所
A shop specializing in local alcoholic beverages, including sake, beer, and wine from Gunma.
Products
Must-Try Item
Fujinomori Sake
Featured Products
Explore signature regional specialties, from handcrafted souvenirs to farm-fresh produce, all proudly made in Gunma.
Fujinomori Sake
ふじの森酒
Premium sake brewed using traditional methods and local rice from Gunma Prefecture.
Fujinomori Watermelon
ふじの森スイカ
Juicy, sweet watermelon grown in the fertile fields of Gunma, perfect for summer refreshment.
Gunma Beef Jerky
群馬牛のジンジャーチャイニーズ
Dried beef jerky made from premium Gunma beef, seasoned with a hint of ginger and soy.
Fujinomori Matcha Cookies
ふじの森抹茶クッキー
Delicious cookies made with high-quality matcha powder from Gunma, offering a rich, earthy flavor.
Fujinomori Cherry Blossom Sake
ふじの森桜酒
A limited-edition sake infused with cherry blossom essence, capturing the essence of spring in Gunma.
Fujinomori Wooden Spoon
ふじの森木製スプーン
Handcrafted wooden spoon made from sustainable local wood, perfect for serving and cooking.
Facilities & Amenities
Enjoy convenient amenities including restrooms, parking, EV charging, and accessible facilities at Laran Fujioka.
Fujigawa PA First Parking Area
Large vehicle parking: 20 cars, Small vehicle parking: 96 cars, Disabled parking: 1 car
Fujigawa PA First Parking Area
Fujigawa PA Second Parking Area
Large vehicle parking: 2 cars, Small vehicle parking: 71 cars, Disabled parking: 1 car
Fujigawa PA Second Parking Area
General Road First Parking Area
Large vehicle parking: 11 cars, Small vehicle parking: 99 cars, Disabled parking: 6 cars
General Road First Parking Area
General Road Second Parking Area
Large vehicle parking: 0 cars, Small vehicle parking: 227 cars, Disabled parking: 2 cars
General Road Second Parking Area
Temporary Parking Area
Large vehicle parking: 0 cars, Small vehicle parking: 74 cars, Disabled parking: 0 cars
Temporary Parking Area
High-Speed Bus User Dedicated Paid Parking
Parking capacity: 218 cars, Fee: 600 yen per day (counted from midnight)
High-Speed Bus User Dedicated Paid Parking
Laran Fujioka Restroom
Men's large: 7, Men's small: 14, Women's: 15, Multi-purpose: 4
Laran Fujioka
Fujigawa PA Restroom
Men's large: 5, Men's small: 16, Women's: 21, Multi-purpose: 2
Fujigawa PA
Tourism Information Center (Tourism and Products Center)
Provides road information, nearby roadside station details, tourism information, medical information, and highway information via terminals. Open from 9:30 AM to 7:30 PM.
Tourism Information Center
Free Wi-Fi
Available throughout the facility, including parking areas and restrooms.
Throughout the facility
Fureai Plaza
Central plaza with a flowing stream that becomes a fountain in the center.
Central Plaza
Baby Oasis
Nursing room (breastfeeding room) located near the Laran Fujioka's iconic Merry-Go-Round.
Near the Merry-Go-Round
EV Charging Station
Electric vehicle charging facilities available at the site.
EV Charging Station
ATM
Automated teller machine available for use.
Near the parking area
Pet-Friendly Area
Designated area for pets, allowing visitors to bring their animals.
Pet-Friendly Area
Insider Tips
Maximize your visit with local insights on peak times, hidden gems, and seasonal events at Laran Fujioka.
- Best Arrival Time: Arrive between 9:30 AM and 10:00 AM on weekdays to access the full range of food and craft vendors before midday crowds gather, especially during seasonal events like the Autumn Festival.
- Hidden Gems: Visit the Agri Plaza’s small produce corner near the back entrance—local farmers often offer fresh, unsold seasonal vegetables and berries at discounted prices before 11:00 AM.
- Weekend Bonuses: On Saturdays and Sundays, the Melody Plaza hosts free hands-on craft sessions from 11:00 AM to 1:00 PM, including flower arrangement with local chrysanthemums and seasonal woodcrafts.
- Photo Opportunities: Capture the best views of the Melody Ferris Wheel and the flower fountain at sunrise between 6:30 AM and 7:00 AM when lighting is soft and crowds are minimal.
- Money Savers: Purchase the official "Laran Fujioka" souvenir booklet at the information counter—it includes a 10% discount voucher for three designated food stalls and a free sample at the local honey shop.
- Avoiding Crowds: Use the West Parking Area (General Road 2nd Parking) instead of the main lot; it’s quieter, closer to the flower garden and playground, and often has spots available even during peak hours.
- Closure Alerts: Check the official website or the digital display board near the main entrance before visiting—temporary closures of the Melody Plaza or special event zones are posted at least 24 hours in advance, especially during holidays like Obon or New Year’s.
Best Time to Visit
Spring (March-May): Spring is ideal for visiting the cherry blossoms at Chikinuma Lake, with peak bloom in early April, and enjoying the vibrant tulip fields at the flower exchange hall.
Summer (June-August): Summer offers the best time for lake fishing at Sanmeiko, especially for black bass and perch, with warm weather perfect for outdoor activities.
Fall (September-November): Fall is perfect for the Autumn Festival at Laran Fujioka, featuring local crafts, seasonal foods, and illuminated night walks.
Winter (December-February): Winter brings the annual illumination event at Laran Fujioka, transforming the station into a magical light-filled destination from late November to early January.
Ratings
Family-Friendly Review
Offers play areas, baby room, stroller access, and interactive gardens for children.
Food Lover Review
Features diverse local cuisine, fresh produce, and specialty food vendors with high-quality offerings.
Car Camping Review
Provides ample parking, 24-hour restrooms, and quiet surroundings suitable for overnight stays.
Scenic Beauty Review
Boasts scenic parks, lakes, and seasonal landscapes with excellent photo opportunities.