Taste the Sea, Discover the Spirit of Iwaki
Nestled along the scenic coast of Iwaki City, Iwaki La La Mew is a vibrant roadside station where the bounty of the Pacific meets the heart of local culture. Located in the bustling port town of Onahama, this dynamic hub is perfectly positioned just minutes from the newly accessible Iwaki-Konohana Interchange on the Jōkan Expressway, making it an ideal stop for travelers exploring Fukushima’s eastern coastline.
More than a rest stop, Iwaki La La Mew offers a rich tapestry of experiences—from fresh seafood markets and coastal cuisine to hands-on activities and seasonal events like the Autumn Harvest Festival and Christmas tree lighting. With a diverse array of shops, live music at the Live Iwaki Mew Jiam, and a dedicated play area filled with creative toys, it’s a destination where food, culture, and community come together in harmony.
Why Visit
Visit Iwaki La La Mew to experience the only roadside station in the region where you can sample fresh grilled mackerel straight from the pier at the Seafood Market Walk, paired with locally made salted cod roe and a chilled glass of Iwaki craft beer. The station’s signature event, “Sakana no Hi” (Fish Day), offers rare live demonstrations of traditional fish processing, while the rooftop BBQ zone lets you grill your catch over binchotan charcoal with views of the Pacific.
Restaurants & Dining
Savor fresh seafood and local flavors at Iwaki La La Mew’s vibrant dining zones.
Fenicks
レストラン ふぇにっくす
Specialty
French-inspired cuisine with a focus on fresh seafood and seasonal ingredients
A charming restaurant offering a refined dining experience with a French culinary touch, emphasizing high-quality seafood and locally sourced produce. The atmosphere is elegant and inviting, perfect for a relaxed yet sophisticated meal.
Hama-dori Ramen
浜鶏(はまど〜り)ラーメン いわき・ら・ら・ミュウ店
Specialty
Authentic ramen with local seafood and rich broth
A dedicated ramen shop serving traditional Japanese ramen with a regional twist, featuring fresh seafood and a deeply flavorful broth. The setting is casual and welcoming, ideal for a hearty meal.
Mushi-jo Fukusuke
めし処 福助
Specialty
Traditional Japanese home-style cooking with fresh seafood
A cozy eatery specializing in hearty, home-style Japanese meals with an emphasis on fresh seafood and local ingredients. The atmosphere is warm and family-friendly, offering comfort food in a relaxed setting.
Sakana-jo Masatoki
さかな処 まさ常
Specialty
Seafood-focused dining with a variety of grilled and simmered dishes
A dedicated seafood restaurant offering a range of grilled and simmered dishes made from the day's freshest catch. The ambiance is lively and authentic, reflecting the local fishing culture.
Togami
和食処 とのがみ
Specialty
Traditional Japanese cuisine with a focus on seasonal ingredients
A refined Japanese restaurant serving authentic kaiseki-style meals with an emphasis on seasonal and locally sourced ingredients. The setting is serene and elegant, offering a peaceful dining experience.
Kanakura
かねまん本舗
Specialty
Local specialty snacks and traditional confections
A specialty shop offering a curated selection of regional snacks and traditional Japanese sweets, perfect for sampling local flavors and taking home as gifts.
SnowBall
SnowBall
Specialty
Freshly made shaved ice and refreshing drinks
A vibrant ice cream and drink stall offering a variety of chilled treats, including popular shaved ice and fruit-based beverages. The atmosphere is lively and perfect for a quick, refreshing break.
Ika no Go-Go
いくらの大五郎
Specialty
Fresh salmon roe and seafood specialties
A dedicated food stall specializing in premium salmon roe and other seafood delicacies, served in a variety of ways. The stall offers a quick and delicious taste of local marine bounty.
Retas
ハンバーガーショップ れたす
Specialty
Freshly made burgers and comfort food
A casual food stall offering handcrafted burgers and classic comfort food, made with fresh ingredients. The atmosphere is relaxed and ideal for a quick, satisfying meal.
Aji Fry Kyokyu
あじフライの右京
Specialty
Crispy fried mackerel and local fish dishes
A food stall specializing in crispy fried mackerel and other local fish preparations, offering a delicious and authentic taste of regional seafood cuisine.
Shopping Highlights
Discover a variety of local goods and artisan crafts at Iwaki La La Mew’s bustling market stalls.
Shingo-san Sea Roast Shop
しんごさん海煎本舗
A specialty shop offering a variety of roasted seafood products, including dried fish and seasoned sea snacks.
Products
Must-Try Item
Roasted mackerel
Umi-Maru-kun
うみ丸君
A souvenir shop specializing in local marine-themed merchandise and traditional crafts.
Products
Must-Try Item
Sea-themed keychains
Sundae One
サーティワン
A well-known ice cream shop offering a wide variety of premium ice cream flavors and frozen treats.
Products
Must-Try Item
Strawberry milk ice cream
Marufuto Direct Store
まるふと直売店
A direct market selling fresh seafood, dried fish, and raw oysters directly from local producers.
Products
Must-Try Item
Fresh oysters
Trendy
TRENDY
A shop offering local specialty products and glass crafts, perfect for unique souvenirs.
Products
Must-Try Item
Glass sea creature figurines
Sushi & Seafood Don
寿司＆海鮮丼 寿司正
A shop specializing in sushi and seafood rice bowls, offering both ready-to-eat and takeout options.
Products
Must-Try Item
Fresh seafood rice bowl
Kanemaru Shop
かねまん本舗
A shop offering a variety of local specialty snacks and traditional confections.
Products
Must-Try Item
Local confections
Amusement Park MyuLand
アミューズメントパーク ミュウランド
A fun entertainment zone featuring a variety of interactive games and playful attractions.
Products
Must-Try Item
Interactive game zone
Wanpaku Hiroba MyuMyu
わんぱくひろば みゅうみゅう
A children's play area designed for fun and safe exploration with various toys and games.
Products
Must-Try Item
Interactive play zone
Kujibara
くじ売場
A lottery and game stall offering fun chances to win prizes.
Products
Must-Try Item
Prize draw games
Live Iwaki MyuJiam
ライブいわきミュウじあむ
A cultural space featuring live performances and mini-theater shows.
Products
Must-Try Item
Live music shows
Iwaki no Monzoku Meishin Plaza
いわきの物産 銘品プラザ
A premium shop showcasing top-tier local products and specialty goods.
Products
Must-Try Item
Premium local products
Bonboya
ボンボヤージ
A shop specializing in Japanese sake and local alcoholic beverages.
Products
Must-Try Item
Local sake
Iwaki Seafood Market
海鮮市場通り
A bustling market offering fresh seafood, local produce, and competitive pricing.
Products
Must-Try Item
Fresh seafood
Iwaki Seafood Souvenir Street
海鮮ふるさとお土産通り
A dedicated street for local specialty products and regional souvenirs.
Products
Must-Try Item
Local specialty products
Iwaki Seafood Gourmet Street 1F
海鮮グルメ通り1F
A food street on the first floor featuring a variety of seafood-based restaurants and stalls.
Products
Must-Try Item
Seafood cuisine
Iwaki Seafood Gourmet Street 2F
海鮮グルメ通り2F
A second-floor food street offering a range of seafood dishes with a view.
Products
Must-Try Item
Seafood dishes with view
Iwaki Seafood BBQ Zone
バーベキューゾーン
An outdoor BBQ area where visitors can grill their own ingredients over charcoal.
Products
Must-Try Item
Charcoal BBQ
Iwaki Seafood Specialty Store
海道屋
A shop specializing in rare seafood delicacies, pickled fish, and traditional condiments.
Products
Must-Try Item
Pickled fish
Iwaki Seafood Specialty Store
小名浜あおいち
A shop offering processed seafood products and fish-based snacks.
Products
Must-Try Item
Fish snacks
Iwaki Seafood Specialty Store
福助水産
A seafood shop specializing in fresh fish, seafood, and local souvenirs.
Products
Must-Try Item
Fresh fish
Iwaki Seafood Specialty Store
いちよし商店
A shop offering a variety of seafood and fish products.
Products
Must-Try Item
Seafood
Iwaki Seafood Specialty Store
まぐろ専門店 まぐろの高木
A dedicated tuna specialty shop offering premium tuna cuts and related products.
Products
Must-Try Item
Premium tuna cuts
Featured Products
Experience signature specialties like fresh fish, seasonal harvests, and regional delicacies.
Roasted Mackerel
焼きマグロ
A delicately seasoned and perfectly roasted mackerel, ideal for snacking or as a gift.
Fresh Oysters
新鮮なカキ
Locally harvested oysters, known for their crisp texture and briny flavor.
Salmon Roe
イクラ
Premium salmon roe, rich in flavor and perfect for sushi or as a standalone delicacy.
Pickled Fish
佃煮
Traditional Japanese pickled fish, made with natural ingredients and aged to perfection.
Seafood Rice Bowl
海鮮丼
A rich and flavorful rice bowl packed with fresh seafood, ideal for a quick and satisfying meal.
Local Sake
地酒
Authentic Japanese sake brewed locally, known for its smooth and balanced taste.
Glass Sea Creature Figurines
ガラスの海の生き物フィギュア
Handcrafted glass figurines of sea creatures, perfect as decorative souvenirs.
Sea-themed Keychains
海のテーマキーホルダー
Cute and durable keychains featuring marine life designs, great for travelers.
Strawberry Milk Ice Cream
いちごみるくアイスクリーム
Creamy and sweet strawberry milk ice cream, a favorite among visitors.
Shaved Ice with Strawberry Milk
いちごみるくシャーベット
Refreshing shaved ice topped with strawberry milk syrup, perfect for hot days.
Local Confections
地元の和菓子
Traditional Japanese sweets made with local ingredients and time-honored recipes.
Premium Local Products
地元の高級品
Exclusive, high-quality local goods selected for their excellence and craftsmanship.
Fried Mackerel
アジフライ
Crispy and golden fried mackerel, a beloved regional snack.
Seafood Snacks
海産物スナック
A variety of ready-to-eat seafood snacks, perfect for on-the-go enjoyment.
Tuna Cuts
マグロの切り身
High-quality tuna cuts, ideal for sashimi or grilling.
Facilities & Amenities
Enjoy convenient amenities including restrooms, parking, and outdoor BBQ areas.
Large Parking Area
The roadside station has a large parking area with space for 430 vehicles, including 25 buses.
Adjacent to the main entrance
Toilets
Toilets are available 24 hours a day, providing convenient access for visitors at any time.
Throughout the facility
Free Wi-Fi
Free Wi-Fi is available for visitors throughout the roadside station.
Throughout the facility
Information Center
The roadside station serves as a hub for tourism information and local product sales, offering assistance and guidance to visitors.
Main entrance area
Amusement Park
A dedicated play area featuring excellent toys and games from around the world, ideal for children.
First floor
EV Charging Station
Electric vehicle charging stations are available for visitors using electric vehicles.
Near the main parking area
ATM
An ATM is available for visitors to access cash services.
Near the entrance
Nursing Room
A private nursing room is available for mothers with infants, providing a comfortable space for breastfeeding or changing diapers.
Near the restroom area
Activities & Experiences
Engage in seasonal events, hands-on workshops, and interactive experiences throughout the year.
Autumn Harvest Festival
秋の大収穫祭
Celebrate the autumn harvest with local produce, food tastings, and cultural activities.
Duration
180 min
Christmas Tree Lighting Ceremony
クリスマスツリー点灯式
Participate in the festive lighting of the Christmas tree, enjoying seasonal decorations and atmosphere.
Duration
60 min
Fish Day
さかなの日
Enjoy a special day dedicated to fresh seafood, featuring tastings, cooking demos, and fish-themed activities.
Duration
120 min
Friends of Étowar
エトワールの仲間たち♪
Join a community gathering featuring live music, local crafts, and interactive performances.
Duration
90 min
Art Exhibition by People with Disabilities
障がい者作品展
Explore and appreciate original artworks created by artists with disabilities, showcasing diverse talents.
Duration
120 min
Sardine Festival with New Rice Giveaway
さんま祭り 新米プレゼント
Celebrate the sardine season with traditional food, music, and enjoy a special gift of fresh rice.
Duration
150 min
Pop-up Store: Dokuotaacky
独ヲタアッキー ポップアップストア
Visit a temporary shop featuring unique merchandise and collectibles from the Dokuotaacky brand.
Duration
60 min
19th Anniversary Special Broadcast
ららスタ開局『19周年』記念特番
Watch a special live broadcast celebrating the 19th anniversary of the local radio station.
Duration
120 min
Insider Tips
Plan your visit around seasonal festivals and check opening hours for individual shops and facilities.
- Best Arrival Time: Visit by 9:30 AM on weekends to secure a seat at the Bakery Corner before the daily batch of fresh-baked milk bread sells out—this item is released at 9:00 AM and often sells out by 11:00 AM.
- Hidden Gems: Head to the Shin-go-san Sea Baked Goods Shop on the first floor and ask for the seasonal salted cod croquette—it's only available during the fall months and not listed on the main menu.
- Weekend Special: On Sundays, visit the Seafood Market Street between 10:00 AM and 11:30 AM to catch the live sardine stew tasting event—it’s held only on the first Sunday of each month and features a free bowl of warm sardine miso soup.
- Must-Visit Food Counter: Stop at Sushi & Seafood Bowl Sushi Masu on the first floor to order the "Iwaki Sea Breeze Bowl"—a signature dish made with fresh local squid, cucumber, and a special seaweed dressing—only available from 11:00 AM to 1:00 PM daily.
- Timing for Events: Arrive by 10:00 AM on November 16 (Sunday) to join the Autumn Harvest Festival, which includes a limited-time local rice giveaway and live cooking demos at the Seafood Gourmet Street 1F.
- Best Photo Spot: Take a picture at the Street Piano located on the first floor between 2:00 PM and 4:00 PM on weekdays, when musicians from the Live Iwaki Muujiam event often perform spontaneous music.
- Off-Peak Shopping: Visit the Trendy shop on the first floor between 1:00 PM and 3:00 PM on weekdays to browse exclusive glass craft pieces from local artisans that are only displayed during these hours and not available for purchase on weekends.
Best Time to Visit
Spring (March–May): Fresh sea urchin and seasonal seafood appear in spring; visit in April for early harvests at the market.
Summer (June–August): Peak season for grilled fish and summer seafood festivals; enjoy beachside dining and local catches.
Autumn (September–November): Major events include the Autumn Harvest Festival and sardine festival with new rice giveaways in October.
Winter (December–February): Christmas tree lighting in mid-December and winter-themed markets offer seasonal treats and crafts.
Ratings
Family-Friendly Review
Iwaki La La Mew features a dedicated play area with diverse toys and interactive activities. Child-friendly food options and stroller-accessible facilities enhance the experience. Educational elements include local seafood exhibits and seasonal events, making it highly suitable for families.
Food Lover Review
The roadside station offers a wide range of high-quality seafood and regional specialties, including fresh fish, sushi, and local dishes. Markets and restaurants provide fresh, locally sourced ingredients, and premium artisanal products enhance the overall culinary experience.
Car Camping Review
The site has ample parking for 430 vehicles, including space for buses, and provides clean restrooms and vending machines. While not designed as a dedicated campsite, the quiet atmosphere and access to facilities make it suitable for short overnight stops.
Scenic Beauty Review
Located near the coast, the roadside station offers scenic views of the ocean and surrounding natural landscapes. Seasonal beauty is enhanced by events and displays, and photo opportunities abound at the sea-facing areas and garden spots.