Station Misho MIC

Ehime道の駅「みしょうMIC

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Discover the Heart of Shikoku’s Coastal Bounty

Misho MIC, nestled within the scenic confines of the Tokashiki-Uwakai National Park, is more than a roadside station—it’s a vibrant gateway to the natural and cultural riches of Ehime Prefecture. Located in Ainan Town, this multifaceted destination blends coastal charm with rural authenticity, offering travelers a seamless blend of relaxation, adventure, and local flavor.

Surrounded by crystal-clear waters and lush landscapes, Misho MIC serves as a hub for outdoor enthusiasts with access to fishing, windsurfing, and scuba diving. Visitors can explore the region’s history at the Purple Lightning Model Museum, stroll through fragrant gardens like the Kogiken Botanical Garden, or cool off at the South Rek Jumbo Pool. With a bustling marketplace, farm-fresh produce, and seasonal events like the Autumn Harvest Fair, it’s a true celebration of local life.

Why Visit

Misho MIC stands out as the only roadside station in the Kuroshio Sea region to feature a preserved, rare Imperial Japanese Navy fighter plane—the Zui-ten Kai—on display at its mountain-top exhibition site. Visitors can also savor the region’s only known artisanal sweet potato ice cream, made from locally grown, sun-dried "Tōyama" yams, available only at the MIC’s seasonal “Autumn Harvest Festival.” The station’s unique combination of naval history, local harvest specialties, and panoramic views of the Uwajima Sea makes it an unparalleled stop.

Restaurants & Dining

Savor fresh local flavors at Misho MIC roadside station, where seafood and citrus specialties meet cozy café charm.

Bing Bing

びんびや

Specialty

Local seafood and traditional dishes

A cozy restaurant offering fresh local seafood and traditional regional cuisine in a welcoming atmosphere.

Seafood dishes
Local ingredients

Opening Hours: 07:00-19:00

Shopping Highlights

Discover unique regional treasures and seasonal goods at Misho MIC roadside station’s vibrant market stalls.

Farmers Market

Sustainable Seafood Market

黒潮洗う宇和海で捕れる新鮮な海産物

A market specializing in fresh seafood caught in the Uwakai Sea, known for its pristine waters and rich marine life.

Products

Seafood
Fish
Shellfish

Must-Try Item

Hiougi Clam

Opening Hours: 07:00-19:00
Farmers Market

Citrus Specialty Store

果汁たっぷりの柑橘類

A dedicated store offering a wide variety of fresh citrus fruits, including locally grown mandarins and specialty varieties.

Products

Citrus fruits
Mandarins
Fresh juice

Must-Try Item

Sakura Hime Mandarins

Opening Hours: 07:00-19:00
Farmers Market

Local Produce Market

ふるさと交流ホール

A community-focused market promoting local agriculture and regional products, including seasonal vegetables and fruits.

Products

Seasonal produce
Vegetables
Fruits

Must-Try Item

Tōsan Yams

Opening Hours: 07:00-19:00
Souvenir Shop

Craft and Souvenir Shop

特産品販売

A shop offering locally crafted souvenirs and unique regional products for visitors to take home.

Products

Handmade crafts
Local art
Souvenirs

Must-Try Item

Kame no Te Clam-shaped Keychain

Opening Hours: 07:00-19:00

Featured Products

Taste the essence of the region with signature products like sweet mandarins, dried fish, and traditional local snacks.

Sakura Hime Mandarins

さくらひめ

New Variety
Bestseller

A new variety of delphinium developed in Ehime Prefecture, known for its delicate pink blooms and sweet fragrance.

Kame no Te Clam

亀の手

Local Specialty
Bestseller

A unique clam species found in the region, named for its resemblance to a turtle's hand. Known for its rich flavor and texture.

Tōsan Yams

東山

Seasonal
Bestseller

A traditional sweet potato variety from Tōsan, prepared by steaming and drying. Known for its sweet taste and chewy texture.

Mikan Assortment

みかんの詰め合わせ

Gift Set
Bestseller

A curated selection of fresh mandarins from the region, ideal for gifting or enjoying at home.

Katsuo Rice Set

かつお飯

Popular
Bestseller

A ready-to-eat meal kit featuring traditional katsuo rice, perfect for a quick and authentic local meal.

Facilities & Amenities

Enjoy convenient amenities including restrooms, parking, EV charging, and family-friendly spaces at Misho MIC roadside station.

Parking Lot

Standard cars: 29 spaces, Large vehicles: 3 spaces, Disabled parking: 1 space. Available 24 hours.

At the roadside station

Toilet

Male: 7 units, Female: 4 units. Located at Yawashima Fureai Center.

Yawashima Fureai Center

Information Center

Provides information on roads, tourism, and events. Located at Yawashima Fureai Center.

Yawashima Fureai Center

Playground

Includes recreational facilities such as tennis and circuit courses at Nankaku Jisho Sports Land.

Nankaku Jisho Sports Land

Hot Spring

Available at the roadside station.

At the roadside station

Shower

Available at the roadside station.

At the roadside station

EV Charging Station

Electric vehicle charging equipment available.

At the roadside station

Nursing Room

Available for mothers to breastfeed. Includes baby changing table.

At the roadside station

Pet Area

Designated area for pets.

At the roadside station

Activities & Experiences

Explore outdoor adventures and hands-on experiences from swimming to seasonal festivals at Misho MIC roadside station.

Citrus Fruit Picking Experience

柑橘類の収穫体験

Easy
Autumn (October - November)

Participants will pick fresh citrus fruits from the orchards, learning about local cultivation methods and enjoying the seasonal harvest.

Duration

60 min

Seafood Cooking Workshop

海産物料理体験

Moderate
Year-round

Attendees will learn how to prepare fresh seafood caught in the Uwakai Sea, including traditional local recipes and cooking techniques.

Duration

90 min

Scuba Diving Experience

スキューバダイビング体験

Moderate
Spring (March - May), Summer (June - August)

Participants will explore the underwater world of Uwakai Sea with guided scuba diving, observing marine life and coral reefs.

Duration

120 min

Best conducted on clear, calm days

Wind Surfing Rental

ウインドサーフィンレンタル

Moderate
Spring (March - May), Summer (June - August)

Rent wind surfing equipment and enjoy the waves of Uwakai Sea, suitable for beginners and experienced riders alike.

Duration

180 min

Available only on days with favorable wind conditions

Camping Experience

キャンプ体験

Moderate
Spring (March - May), Summer (June - August), Autumn (September - November)

Set up a tent and enjoy an overnight camping experience in the natural surroundings of the Shikoku Coastal National Park.

Duration

480 min

Check weather forecast before arrival; avoid during heavy rain

Guided Nature Walk

自然散策ツアー

Easy
Year-round

Join a guided walk through the scenic gardens and forests, learning about local flora, fauna, and natural history.

Duration

75 min

Wear appropriate footwear and bring rain gear

Cultural Heritage Tour

文化遺産見学ツアー

Easy
Year-round

Explore the historical site of the 'Shinden Kai' aircraft display and learn about its significance in Japanese naval history.

Duration

60 min

Scent Garden Exploration

香木園散策

Easy
Year-round

Walk through a fragrance-focused botanical garden designed for sensory enjoyment, where visitors can smell various aromatic flowers and trees.

Duration

45 min

Fruit and Vegetable Market Tour

地元特産品市場見学

Easy
Year-round

Visit the local produce market to learn about seasonal agricultural products, including citrus fruits and sweet potatoes.

Duration

50 min

Insider Tips

Plan your visit during off-peak hours and check for seasonal events to make the most of your trip to Misho MIC roadside station.

  • Best Arrival Time: Arrive by 9:30 AM on weekends to secure a spot at the MIC Autumn Harvest Fair, where roasted sweet potatoes and grilled hioogi clams are sold starting at 9:30 AM and often sell out by noon.
  • Hidden Gems: Visit the fruithaven hall inside the Uwakai Friendship Center to sample fresh citrus fruits like the local "Sakurahime" tangerines, available in seasonal bundles from October through December.
  • Weekend Special: On weekends between 10:00 AM and 1:00 PM, the roadside station’s kitchen offers a limited-time "Katsuo Rice" dish made with locally caught bonito, sold only at the food counter and often fully sold out by 1:00 PM.
  • Best Time for Local Produce: Stop by the produce stand between 8:30 AM and 9:30 AM during the fall season to purchase freshly harvested "Higaki" sweet potatoes, which are delivered daily from nearby farms and sold in small bags.
  • Unique Experience: Visit the "Shi-den Kai" Exhibition Hall near the observation tower to view the only surviving Japanese Imperial Navy fighter aircraft, the "Shiden Kai," displayed in its original condition since its discovery on the seabed of Kuroshio Bay.
  • Best Photo Spot: Head to the summit park near the Shiden Kai display at 4:00 PM on clear days to catch the sunset over the Kuroshio Sea and the Kuroshio Bay coastline, with the best view visible from the paved walkway leading to the observation deck.
  • Family Activity Tip: Bring swimwear and visit the "Nanreki Jumbo Pool" between 10:00 AM and 4:00 PM in summer to enjoy the 50-meter water slide pool, which is open daily and features a unique flowing water slide system that operates every 15 minutes.

Best Time to Visit

Spring (March-May): Fresh bamboo shoots available at the market; blooming sakura and plum trees in the Nanan Garden.

Summer (June-August): Peak season for swimming at the Jumbo Pool and outdoor activities like scuba diving and windsurfing in Uwajima Sea.

Autumn (September-November): Annual Hokuhoku Fair features roasted sweet potatoes and citrus fruits, especially from late October.

Winter (December-February): Ideal for enjoying hot meals like katsuo rice and warm local snacks; limited events but cozy atmosphere.

Ratings

Family-Friendly Review

Misho MIC offers a playground, baby changing facilities, nursing rooms, and diverse family activities like swimming pools and sports fields. Interactive experiences and child-friendly food options enhance the appeal for families.

Food Lover Review

The roadside station features local specialties such as fresh citrus fruits, grilled sea bream, and sweet potato dishes. The farmers market and variety of restaurants offer high-quality regional cuisine and artisanal food experiences.

Car Camping Review

While restrooms and parking are available 24 hours, overnight parking is not explicitly permitted. The area is relatively quiet with access to basic facilities, though camping is not officially supported here.

Scenic Beauty Review

Located within the Ashizuri-Uwajima National Park, Misho MIC offers stunning sea views, seasonal landscapes, and well-designed scenic viewpoints. The surrounding natural beauty enhances the overall atmosphere.

Essential Information

Address
4296-1 Gosho Hirashiro, Ainan Town, Minamiuwa District, Ehime Prefecture
798-4110
Operating Hours
8:00-17:30
Parking
20
Regular
3
Large vehicles
1
Accessible
Map Code
245 127 590
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