Station Kazahaya-no-Sato Kazawari

Discover the Heart of Shikoku’s Coastal Charm

Kazahaya-no-Sato Kazawari, nestled in the serene northern reaches of Matsuyama City, stands as a vibrant roadside station where nature, culture, and community converge. Surrounded by rolling hills and the sparkling waters of the Seto Inland Sea, it offers breathtaking views from its scenic lookout and serves as a gateway to the region’s natural wonders, including Kojima Peninsula and the scenic Shimano Marine Route.

This multifaceted destination is more than a rest stop—it’s a cultural and culinary hub. Visitors can savor fresh local delicacies like grilled sea bream rice and seafood bowls, shop for seasonal produce at the vibrant Blue Market, or enjoy a relaxing meal at the newly renovated restaurant. With facilities for cycling, kayaking, and even camping, Kazahaya-no-Sato Kazawari invites travelers to slow down, connect, and experience the authentic rhythm of rural Japan.

Kazahaya-no-Sato Kazawari stands out as the only roadside station in the region offering direct access to the serene, sun-drenched shores of Shidate Beach, where visitors can enjoy panoramic views of the Seto Inland Sea while savoring fresh, locally caught fish. Home to the only on-site workshop producing traditional kamaboko (fish cake) using locally sourced sea bream, it also features a unique bento box made exclusively from ingredients grown in the surrounding hills—most notably the region’s famed sweet yuzu citrus, used in their signature citrus-infused rice balls.

• Best Arrival Time: Visit between 9:00 AM and 9:30 AM on weekdays to secure a seat at the restaurant just after opening, as the North Ryō Tuna Rice Bowl (Kita Ryō Tai Meshi) is only available until 11:30 AM and often sells out by noon.

• Hidden Gems: At the deli counter, look for the seasonal “Yuzu Pickled Fish” and “Mandarin Orange Jam” — both are featured in the monthly “New Product & Seasonal Goods” updates and are only available during specific months, typically from late November to January.

• Weekend Special: On Sundays, visit the outdoor market area between 10:00 AM and 11:00 AM to catch the live cooking demonstration of the signature “Fuwari Rolled Sushi,” which is offered as a limited-time sample during the seasonal events.

• Best View Access: Head to the viewing platform near the park entrance before 4:00 PM to catch the best sunset views over the Seto Inland Sea, especially during clear weather, as the area is noted for panoramic coastal views.

• Cycling Route Tip: If arriving by bike, use the dedicated cycling route from the nearby Nagaoka Coast and enter through the east side entrance; the station’s official cycling map (available at the information corner) marks the best path to the seaside trail leading to the Kajikazaki Lighthouse.

• Specialty Purchase: Buy the “Fuwari Original Seafood Bento” at the shop counter before 1:00 PM on Fridays, as it is only restocked once per week and is sold out by late afternoon.

• Restroom Convenience: Use the accessible restroom with the wheelchair symbol located near the information corner — it includes a baby changing table and is the only one with a full-height changing pad, ideal for families with young children.

Spring (March-May): Peak citrus harvest season begins in February, with the annual Citrus Festival held in February. Fresh citrus and seasonal vegetables are available at the market.

Summer (June-August): The Fuwari Cooling Fireworks Festival is held annually on August 31, weather permitting. Fresh seafood and summer vegetables are featured in restaurant dishes.

Autumn (September-November): The seasonal highlight is the arrival of fresh persimmons and chestnuts, with autumn-themed events and displays in late October and November.

Winter (December-February): The seasonal specialty is mochi-making events in December, with warm local dishes like karaage and grilled fish available in the restaurant.