Discover the Heart of Shikoku’s Rural Charm
Hiromimori no Sankaku Boushi is a vibrant roadside station nestled in the serene countryside of Kami-Uwajima, Ehime Prefecture, where lush forests meet rolling farmland. Located near the scenic Nagi River Gorge and the majestic Katsuragi Mountains, this destination offers travelers a peaceful retreat surrounded by nature’s beauty. More than just a rest stop, it’s a cultural gateway connecting local traditions with modern hospitality.
The station features a charming red-roofed building housing a curated marketplace of regional agricultural and forest products, including the famed Sankaku Boushi specialty goods. At the on-site café, “Arika Chaya,” guests enjoy light meals crafted with locally sourced ingredients, served on handmade wooden tables and ceramic ware. With ample parking, accessible facilities, and nearby trails and hot springs, Hiromimori no Sankaku Boushi is the perfect base for exploring the natural wonders of western Shikoku.
Why Visit
Visit Hiromimori no Sankaku Boushi to experience the region’s only roadside station dedicated to artisanal products from Jersey cows, including its signature milk ice cream made with locally sourced cream. The station also features a rare, fully restored 19th-century wooden barn used as a seasonal craft workshop, where visitors can watch local artisans make traditional woven baskets from native bamboo—only available here.
Restaurants & Dining
Savor locally crafted flavors at Hiromimori no Sankaku Boushi, where seasonal ingredients meet rustic charm.
Colorful Tea House
彩り茶屋
Specialty
Local ingredients served in a warm, inviting atmosphere
A cozy café featuring tables and chairs made from cedar and cypress wood, along with tableware crafted by local potters. The space is designed to reflect the natural warmth of the surrounding forest, offering a serene retreat with locally sourced ingredients.
Shopping Highlights
Discover unique regional treasures and handmade goods at this welcoming roadside station.
Local Produce Exhibition and Sales Store
特産品展示販売所
A retail space showcasing and selling a variety of locally produced goods, including agricultural and forestry products.
Products
Must-Try Item
Local Honey
Farmers Market
青空市
An open-air market featuring fresh seasonal produce and handmade goods from local farmers and artisans.
Products
Must-Try Item
Seasonal Vegetables
Featured Products
Explore signature items like handwoven bamboo hats and premium local produce, crafted with care.
Local Honey
地元ハチミツ
Pure, raw honey harvested from wildflowers in the surrounding forest, known for its rich flavor and natural aroma.
Cherry Blossom Leaves
桜の葉
Dried cherry blossom leaves harvested from the region’s famous cherry trees, ideal for tea or decorative use.
Forest Herbal Tea
森のハーブティー
A blend of wild herbs collected from the local forest, offering a naturally soothing and aromatic experience.
Cedar and Cypress Wood Crafts
杉桧木工品
Handcrafted wooden items made from sustainably sourced cedar and cypress, including coasters, cutting boards, and decorative pieces.
Dried Local Fruits
地元ドライフルーツ
Sun-dried fruits from the region, preserving the natural sweetness and nutrients of seasonal harvests.
Facilities & Amenities
Enjoy ample parking, accessible restrooms, and relaxing spaces designed for comfort and convenience.
Parking Lot
Standard cars: 49 spaces, Large vehicles: 2 spaces, Disabled parking: 2 spaces (available 24 hours)
Adjacent to the roadside station building
Toilet
Men's toilets: 9 units, Women's toilets: 6 units, Accessible toilets: 1 unit
Inside the roadside station building
Information Counter
Provides information about the roadside station, local attractions, and events
Inside the roadside station building
EV Charging Station
Electric vehicle charging facilities available at the roadside station
Parking area near the main building
Nursing Room
Private room equipped with baby changing table and seating for mothers to breastfeed
Inside the roadside station building
Play Area
Outdoor play area for children located within the station grounds
Near the park area of the roadside station
Bike Rental
Bicycles available for rent for exploring the surrounding area
Near the entrance of the roadside station
Wi-Fi
Free Wi-Fi access available throughout the roadside station premises
Throughout the building and outdoor areas
Insider Tips
Plan your visit around the open-air market and avoid Mondays—except in August for seamless access.
- Best Arrival Time: Arrive by 9:00 AM on weekdays to access the full range of fresh produce at the speciality goods sales counter, as the morning harvest deliveries are stocked before 9:30 AM and often sell out by noon.
- Hidden Gems: Visit the deli counter between 10:00 AM and 11:00 AM to find the limited daily batch of handmade smoked sausages made from local pork, which are not listed on the menu but are available only during this window.
- Weekend Special: On Saturdays and Sundays, the "Sankaku Boushi Farm Stand" opens at 8:30 AM at the east entrance and sells freshly picked seasonal vegetables and berries directly from the on-site organic farm—arrive before 9:00 AM to get the best selection.
- Best Dining Time: Order at the "Ajiro Chaya" café by 10:30 AM to secure a seat at the wooden tables made from local cedar and hinoki, which are preferred by locals and often occupied by 11:00 AM.
- Free Activity: Join the free guided nature walk at 10:00 AM on weekends, led by staff from the local environmental group, which departs from the information corner near the entrance and includes a short hike to the nearby viewing platform with panoramic views of the Kōgawa Gorge.
- Best Photo Spot: Take a photo at the "Sankaku Boushi Viewpoint" located just north of the main building, accessible via the forest path behind the restroom, where you can capture the full view of the Kōgawa Gorge with the red-roofed station in the foreground—best light is between 11:00 AM and 1:00 PM.
- Pro Tip for Cyclists: Rent a bicycle from the roadside station’s rental desk before 10:00 AM to reserve one of the limited 6 electric-assist bikes, which are in high demand for the scenic route along the Kōgawa River and are often fully booked by 11:30 AM.
Best Time to Visit
Spring (March–May): Canola flowers bloom in late March to April, and fresh bamboo shoots are available at the market.
Summer (June–August): The roadside station hosts the summer green market, and visitors enjoy shaded walks near the scenic riverbanks.
Autumn (September–November): The area's maple trees turn vibrant red from mid-October, offering stunning views along the river trail.
Winter (December–February): The surrounding mountains display delicate tree ice formations in January, especially near the hot spring area.
Ratings
Family-Friendly Review
The roadside station offers stroller-friendly paths, multiple restrooms including baby-changing facilities, and a play area. It features child-friendly dining at 'Aji茶屋' and educational elements like local nature exhibits and interactive farming displays.
Food Lover Review
The station provides diverse dining options including 'Aji茶屋' with local ingredients and handmade ceramics. It showcases high-quality regional specialties, fresh produce from local farmers, and artisanal goods in a welcoming, authentic setting.
Car Camping Review
It offers ample parking, clean restrooms, and vending machines, but lacks designated camping zones. Overnight stays are possible with limited quietness and no official camping policy, making it moderately suitable for car camping.
Scenic Beauty Review
Surrounded by the scenic 成川渓谷 and the 広見川, the station offers panoramic views, seasonal beauty from cherry blossoms to autumn foliage, and peaceful, scenic viewpoints ideal for photography.



