Discover the Heart of Chiba’s Coastal Life at Kirakuri Asahi
Nestled along the sweeping shores of Chiba Prefecture’s Nokonari Beach, Kirakuri Asahi is more than a roadside station—it’s a gateway to the vibrant rhythm of daily life in Asahi City. Surrounded by golden sunrises, serene rice paddies, and the steady pulse of coastal communities, this station blends natural beauty with local culture. Visitors are welcomed by fresh, regionally sourced produce, artisanal crafts, and a warm, inviting atmosphere that captures the spirit of "Asahi Time."
Home to bustling markets, seasonal festivals, and a thriving network of entrepreneurs and artists, Kirakuri Asahi celebrates sustainability, community, and the simple joys of rural life. Whether sampling local seafood, exploring eco-friendly initiatives, or enjoying panoramic views of the Pacific, every visit offers a genuine connection to a place where tradition and innovation coexist.
Why Visit
Kirakuri Asahi roadside station stands out as the only place in the region where visitors can experience the unique "Asahi Time" philosophy through its signature seasonal harvest events. Here, you can savor the rare Kirakuri Asahi Milk Ice Cream, crafted exclusively from Jersey cows raised in the local pastures, and witness the daily ritual of fishermen hauling in the day’s catch at the adjacent fish market. The station’s open-air food hall offers a rotating lineup of dishes made from ingredients harvested just hours before, including the famed "Asa-Pi Yaki" grilled fish and seasonal vegetables from the nearby nine-mile rice fields.
Restaurants & Dining
Savor fresh, locally sourced flavors at Kirakuri Asahi roadside station. Enjoy meals crafted with regional ingredients in a welcoming, seaside atmosphere.
Asahi Time Kitchen
あさひタイムキッチン
Specialty
Local cuisine with seasonal ingredients
A cozy restaurant offering traditional dishes from Asahi City, emphasizing fresh, locally sourced ingredients. The atmosphere is warm and welcoming, perfect for a relaxing meal.
Guchoki Pan Bakery
ぐうちょきぱん
Specialty
Artisan bread and pastries
A charming bakery specializing in handmade bread and pastries using traditional methods and local ingredients. The cozy interior invites visitors to enjoy a quiet moment with a warm drink.
Home of Mothers
ホームオブマザーズ
Specialty
Comfort food and local snacks
A casual food stall offering home-style meals and snacks made with care. Ideal for quick bites and light refreshments.
Asa-Pi Yaki
あさピー焼き
Specialty
Grilled skewers and street food
A vibrant food stall serving grilled skewers and street-style snacks. The lively atmosphere makes it a favorite among visitors.
Local Famous Store Bento
地元名店お惣菜
Specialty
Traditional local side dishes and bento boxes
A food stall offering a variety of traditional side dishes and ready-to-eat bento boxes. Known for its authentic taste and generous portions.
Shopping Highlights
Discover unique local crafts and seasonal goods at Kirakuri Asahi roadside station. Each purchase supports local artisans and sustainable traditions.
Fresh Produce Market
青果市場
A market specializing in fresh fruits and vegetables sourced directly from local farms.
Products
Must-Try Item
Seasonal berries
Fresh Fish Market
鮮魚市場
A market offering a wide variety of fresh fish and seafood caught daily from the nearby coast.
Products
Must-Try Item
Fresh tuna
Meat Market
食肉市場
A market specializing in high-quality meat products, including beef, pork, and poultry.
Products
Must-Try Item
Local beef
Flower Market
生花市場
A market offering fresh flowers and floral arrangements for all occasions.
Products
Must-Try Item
Seasonal flower arrangements
Rice & Eggs
米・たまご
A market dedicated to rice and eggs, offering locally produced and high-quality products.
Products
Must-Try Item
Local rice
Suzuya Bakery
すゞやベーカリー
A local bakery specializing in handmade bread and pastries using traditional recipes and fresh ingredients.
Products
Must-Try Item
Honey almond croissant
Food & Vintage Highball SUUCHAN
Food &Vintage Highball SUUCHAN
A unique shop combining vintage items with gourmet food and drinks, offering a nostalgic shopping experience.
Products
Must-Try Item
Vintage cocktail set
Fukso Vintage Clothing
古着屋FUKSO
A vintage clothing store offering unique, second-hand apparel with a focus on sustainability and style.
Products
Must-Try Item
1980s denim jacket
Conoyubi
conoyubi
A shop specializing in handmade crafts, lifestyle goods, and home decor items.
Products
Must-Try Item
Hand-painted ceramic mug
Ohisama Terrace
おひさまテラス
A community space with a bar and café, offering locally crafted drinks and a relaxed atmosphere.
Products
Must-Try Item
Local craft beer
Featured Products
Explore signature specialties like fresh seafood, organic produce, and handcrafted goods from the heart of Asahi. These local treasures reflect the region's natural bounty and craftsmanship.
Seasonal Berries
旬のイチゴ
Freshly harvested seasonal berries, known for their sweetness and vibrant flavor.
Local Beef
地元牛
Premium beef raised locally, known for its tenderness and rich flavor.
Fresh Tuna
新鮮なマグロ
Freshly caught tuna, ideal for sashimi or grilling.
Local Rice
地元米
High-quality rice grown in the region, perfect for daily meals.
Honey Almond Croissant
ハチミツアーモンドクロワッサン
A buttery croissant filled with honey and almonds, a signature treat from the local bakery.
Vintage Cocktail Set
ヴィンテージカクテルセット
A set of vintage cocktail glasses and tools, perfect for entertaining.
1980s Denim Jacket
1980年代デニムジャケット
A classic 1980s denim jacket, a standout piece from the vintage clothing store.
Hand-painted Ceramic Mug
手描き陶器マグカップ
A uniquely hand-painted ceramic mug, crafted by local artisans.
Local Craft Beer
地元クラフトビール
A locally brewed craft beer, known for its unique flavor and quality.
Facilities & Amenities
Convenient amenities await at Kirakuri Asahi roadside station. Rest, recharge, and enjoy comfortable spaces designed for every traveler.
Parking Area
A parking area is available for visitors at the roadside station.
Near the entrance of the roadside station
Restroom
Clean and accessible restrooms are available for visitors.
Inside the roadside station building
Free Wi-Fi
Free Wi-Fi is available throughout the roadside station for visitors.
Throughout the facility
Information Center
An information center provides assistance with local attractions, events, and services.
Main lobby of the roadside station
Play Area
A designated play area for children is available in the outdoor space.
Near the grassy field
EV Charging Station
An electric vehicle charging station is available, though currently out of service due to equipment failure.
Near the parking area
ATM
An ATM is available for visitors to access cash services.
Near the entrance of the roadside station
Nursing Room
A private nursing room is available for mothers with infants.
Inside the restroom area
Activities & Experiences
Engage in hands-on workshops and seasonal events at Kirakuri Asahi roadside station. From fishing to cooking, experience the rhythm of local life.
Beach Net Fishing Experience
地曳き網体験
Participants will join in traditional beach net fishing at Yajigaura Beach, experiencing a summer tradition of catching fish using large nets pulled by hand.
Duration
120 min
Autumn Food & Dessert Festival
あさひあったかグルメ+スイーツまつり2025
Enjoy local food and desserts from various vendors across the roadside station during this annual autumn festival featuring a stamp rally.
Duration
360 min
10th Anniversary Opening Festival
開業10周年 創業祭
Celebrate the 10th anniversary of the roadside station with special events, performances, and local product exhibitions.
Duration
480 min
Insider Tips
Visit early to avoid crowds and enjoy the best selection. Local events often highlight hidden gems—check the schedule for seasonal highlights.
- Best Arrival Time: Visit between 9:00 and 10:30 AM on weekdays to secure a seat at the Guchokipang counter, where fresh handmade rice cakes are served only during this window and often sell out by midday.
- Hidden Gems: Head to the Home of Mothers deli counter to find seasonal, locally made bento boxes that change weekly—check the chalkboard sign near the entrance for the day’s special.
- Weekend Special: On Saturdays and Sundays, visit the AsaPee Bake stand between 8:30 and 9:30 AM to purchase the limited-edition Sunrise Milk Bread, baked fresh from 7:00 AM and sold out by 10:00 AM.
- Local Product Hack: Pick up a Fresh Fish Market catch of the day—such as local mackerel or sea bream—before 11:00 AM and ask the vendor to prepare it grilled with local salt; it’s available for immediate on-site grilling at the outdoor barbecue area.
- Seasonal Experience: Participate in the Local Fishermen’s Net Pull Experience on the first Sunday of each month between 9:00 AM and 12:00 PM at the Yashiki-gaura Sea Bathing Beach, where visitors can help haul the net and receive a free sample of the day’s catch.
- Dining Tip: Order the Seasonal Vegetable and Seafood Rice Bowl at the Restaurant Shiki Shouzai Kan during the Asahi Warm Food & Sweets Festival (October 1 – January 15), as it features ingredients sourced from the Asahi Vegetable Market and is only available during this event.
- Best Photo Spot: Position yourself at the west-facing edge of the Grass Field Area at 5:45 PM on clear days to capture the sun setting over the Choshi Bay, where the reflection in the wet ground creates a perfect mirror effect—best for photos between late September and early November.
Best Time to Visit
Spring (March–May): Fresh bamboo shoots available at the market; seasonal canola flowers bloom in late March to April.
Summer (June–August): Annual summer fishing experience at Yatashi-gaura Beach in July; fireworks festival draws large crowds.
Autumn (September–November): Autumn food and sweets festival runs from October 1 to January 15; local harvest products on display.
Winter (December–February): Warm food and dessert festival highlights seasonal specialties; roadside station hosts cozy seasonal events.
Ratings
Family-Friendly Review
Offers a grassy play area and family-friendly facilities. Includes child-friendly dining options and stroller-accessible paths. Educational activities and interactive elements are available through local events and community programs.
Food Lover Review
Features diverse restaurants with local specialties like fresh seafood and regional produce. Offers high-quality farmers market items and artisanal products. Includes unique food experiences such as the Asa-Pi Yaki and seasonal festivals.
Car Camping Review
Provides restrooms and vending machines for basic needs. Offers a relatively quiet environment during off-peak hours. Overnight parking is permitted but not explicitly advertised, limiting clarity for extended stays.
Scenic Beauty Review
Boasts scenic views of the coastline and natural surroundings. Features excellent photo spots along the beach and near the river. Seasonal beauty is evident in the changing landscapes and vibrant local events.



