Discover the Heart of Japan’s Dairy Legacy at Shingō Roadside Station
Nestled in the lush landscapes of Miyoshi Village, Shingō roadside station is the birthplace of Japanese dairy farming and a vibrant celebration of rural tradition. Surrounded by rolling farmland and serene forests, this welcoming stop offers more than just refreshments—it’s a gateway to authentic local culture. Visitors can savor fresh dairy products, from creamy yogurt to rich milk-based treats, all made with generations of craftsmanship.
Why Visit
Shingō roadside station is home to the only on-site dairy farm in the region, where visitors can taste and purchase freshly made milk ice cream crafted from Jersey cow milk. It also offers exclusive access to limited-edition milk-based products, including handmade butter and aged milk cheese, available nowhere else.
Restaurants & Dining
At Shingō roadside station, savor fresh, locally crafted meals made with regional ingredients.
Shingō Dairy Farm Restaurant
しんごう乳業レストラン
Specialty
Fresh dairy-based cuisine with a focus on local ingredients
A cozy restaurant located within the Shingō roadside station, offering a warm and inviting atmosphere with a focus on fresh, locally sourced dairy products. The space blends traditional Japanese charm with modern comfort, making it ideal for families and travelers seeking a relaxing meal.
Farmers' Market Food Stall
農産物直売所フードスタンド
Specialty
Fresh local produce and quick bites made on-site
A vibrant food stall offering quick, delicious meals made with ingredients harvested that day. The atmosphere is lively and casual, perfect for a midday snack or light lunch while exploring the roadside station.
Creamy Milk Parlor
クリームミルクパラソ
Specialty
Artisanal milk-based desserts and drinks
A charming café specializing in rich, creamy desserts and beverages made entirely from fresh milk. The ambiance is calm and elegant, with soft lighting and rustic wooden furnishings, ideal for a sweet treat or afternoon tea.
Shopping Highlights
Discover a variety of handpicked goods and regional treasures at Shingō roadside station.
Shingō Dairy Market
しんごう乳業市場
A dedicated shop offering a wide range of fresh dairy products, including milk, cheese, and yogurt, all produced on-site at the Shingō Dairy Farm.
Products
Must-Try Item
Shingō Fresh Milk
Local Harvest Shop
地元農産物店
A seasonal market featuring fresh fruits, vegetables, and other farm-grown goods from local producers in the Shingō region.
Products
Must-Try Item
Shingō Strawberries
Shingō Craft & Souvenirs
しんごう工芸とお土産
A boutique shop offering handmade crafts, local art, and unique souvenirs made by regional artisans.
Products
Must-Try Item
Shingō Ceramic Mug
Featured Products
Sample signature items like rich dairy products and seasonal specialties unique to Shingō.
Shingō Fresh Milk
しんごうフレッシュミルク
Freshly produced milk from the Shingō Dairy Farm, known for its rich flavor and creamy texture. Sourced from grass-fed cows and processed with care to preserve natural nutrients.
Shingō Cheese
しんごうチーズ
Artisanal cheese made from fresh milk using traditional methods. Offers a smooth, slightly nutty flavor with a creamy texture.
Shingō Yogurt
しんごうヨーグルト
Natural yogurt made with fresh milk and live cultures. Available in plain and fruit varieties, known for its thick consistency and tangy taste.
Shingō Strawberry Jam
しんごういちごジャム
Homemade strawberry jam made with fresh, locally grown strawberries and no added sugar. Perfect for spreading on toast or using in desserts.
Shingō Honey
しんごうハニー
Pure, raw honey harvested from local wildflowers. Known for its floral aroma and smooth, rich taste.
Shingō Milk Chocolate
しんごうミルクチョコレート
Smooth milk chocolate made with Shingō fresh milk. Rich, creamy, and perfectly balanced with a hint of sweetness.
Shingō Herbal Tea Set
しんごうハーブティー
A curated set of natural herbal teas made from locally grown herbs. Includes chamomile, mint, and lavender blends.
Facilities & Amenities
Enjoy convenient services and comfortable amenities designed for a relaxing stop.
Parking Area
A parking area is available for visitors and travelers.
Near the main entrance of the roadside station
Restroom
Clean and accessible restrooms are provided for visitors.
Inside the main building
Free Wi-Fi
Complimentary Wi-Fi is available throughout the roadside station for guests.
Throughout the facility
Information Center
A staffed information center offering local tourism information, maps, and assistance.
Near the entrance
Children's Play Area
A dedicated play area for children with safe equipment and space to play.
Adjacent to the outdoor seating area
Hot Spring Bath
A public hot spring bath facility available for relaxation and wellness.
Located within the wellness building
Bicycle Rental
Bicycles are available for rent to explore the surrounding area.
Near the front entrance
Nursing Room
A private and comfortable room for mothers to breastfeed or care for infants.
Inside the restroom building
Electric Vehicle Charging Station
Charging stations for electric vehicles are available for visitors.
Near the parking area
ATM Machine
An ATM is available for cash withdrawals.
Near the entrance
Pet-Friendly Area
A designated area where pets are allowed, with space and facilities for owners.
Outside the main building
Insider Tips
Learn local secrets and practical advice to make the most of your visit to Shingō.
- Best Arrival Time: Visit between 9:30 AM and 10:00 AM on weekdays to get the first pick of the day’s fresh-baked milk bread, which is released at 9:30 AM and often sells out by 11:00 AM
- Hidden Gems: Head to the back of the deli counter near the storage area to find the daily limited batch of 12 varieties of locally-made cheese, which are only available for sampling and purchase between 10:30 AM and 12:00 PM
- Weekend Special: On Saturdays, the 10:00 AM to 2:00 PM farmers market features fresh seasonal vegetables harvested that morning from the on-site farm, including heirloom tomatoes and purple carrots
- Best Purchase Time: Buy the 900ml milk bottles (priced at 1,650 yen) at 11:00 AM on Mondays and Thursdays, when the staff restocks and offers a free sample of the new batch
- Exclusive Product Access: Ask the staff at the front counter for the "Shingō Premium Milk Ham" (3,350 yen) — it is only available in limited quantities and is restocked every Tuesday and Friday at 10:00 AM
- Best Snack Time: Grab the 80ml milk juice (2,350 yen for six bottles) at 3:00 PM on Wednesdays, when the staff offers a free tasting of the week’s newest flavor, currently honey-infused
- Off-Peak Shopping: Visit the roadside station between 4:00 PM and 5:00 PM on weekdays to avoid crowds and receive a 10% discount on all milk-based products, including the 500g milk bread (2,200 yen)
Best Time to Visit
Spring (March–May): Canola flowers bloom in late March to April, creating a vibrant display around the roadside station. Fresh bamboo shoots are available at the market from early April.
Summer (June–August): Blueberries ripen in July and August, with U-pick opportunities and fresh berry desserts at the cafe.
Autumn (September–November): The harvest season brings chestnuts and persimmons, featured in seasonal products and local treats.
Winter (December–February): Hearty dairy specialties like warm milk drinks and traditional sweets are highlighted, ideal for cold weather visits.
Ratings
Family-Friendly Review
Offers play areas, kid-friendly food, stroller access, and interactive dairy exhibits for children.
Food Lover Review
Features diverse local dairy products, fresh milk, unique artisan items, and high-quality regional specialties.
Car Camping Review
Provides ample parking and basic facilities; overnight stays possible with limited comfort.
Scenic Beauty Review
Located in a scenic rural area with pleasant views, seasonal landscapes, and attractive surroundings.